"Deep Concern" Raised Over Moving NIFA Outside of DC - Last Friday the BAA, including the leaders of Cooperative Extension Section/ECOP, responded to the announcement made on August 9th that the land-grant's key partnering agency NIFA will be located outside of DC by the end of 2019. To read the entire letter with 3 important question raised by Policy Board of Directors' Chair Orlando McMeans to USDA Secretary Perdue go to http://www.aplu.org/members/commissions/food-environment-and-renewable-resources/board-on-agriculture-assembly/nifa_ers_letter_august_2018.pdf.
Assessing Communications and Marketing Outcomes - Last week the ECOP Executive Committee voted to place the BAA Policy Board of Directors (PBD) on notice that the Cooperative Extension Section is undertaking an outcome-based assessment to identify the following 4 components of an effective communications and marketing initiative; investments, structure, timing and results. Directors and Administrators will receive a brief survey this week to kick off the effort. The letter to the PBD Chair Orlando McMeans was delivered by Michelle Rodgers, Cooperative Extension Section's representative to that body. The Section commits $133,331 each year (22% of its annual budget) to this type of effort. All Directors and Administrators are asked to participate in 2 events, September 7, 3-4:00 p.m. Zoom Meeting (details to be released by invitation), and the morning of October 2, 2018 in person in Portland, Oregon, (NEDA details are highlighted above) as part of the assessment process.
|Cooperative Extension Section's |
ECOP Chair Chuck Hibberd (Left) and 1890s Extension
Executive Administrator Albert Essel (Right) engage CES/ESS/NRCS
|Jason Henderson, Purdue |