ECOP Monday Minute will return on June 5, 2017 following the observance of Memorial Day.WebGrants platform. Click here to register for a live webinar on June 7, 2017 at 2:00 p.m. ET when participants will have a chance to ask questions about this exciting opportunity. For more information, contact National 4-H Council’s Director of Healthy Living Programs and Foundations, JoAnne Leatherman at email@example.com.
|Michelle Rodgers, University of Delaware and |
Fred Schlutt, University of Alaska
Communications and Marketing Project - The Communications and Marketing Committee (CMC) oversees the Communications and Marketing Project (CMP), a coordinated and targeted educational effort to increase awareness of the value of Land-grant University agriculture related programs, Agricultural Experiment Stations (AES) and Cooperative Extension Services (CES). The audience includes state citizens, community leaders, and institutional allies, with connections to identified congressional decision makers. Two consulting firms, kglobal and Cornerstone Government Affairs, are contracted to identify key targets and develop strategies to focus communication and education efforts. kglobal then implements targeted strategies via traditional media, grassroots engagement, grass-tops advocacy, digital, and social media AgricultureIsAmerica website (http://agisamerica.org/, Twitter, Facebook). In 2017, the CMP will engage in targeted educational endeavors to support the Board of Agriculture Assembly’s priorities, including: the “One Ask” ($200 million increase to NIFA priority areas: Smith-Lever, 1890’s Extension, Hatch, Evans-Allen, McIntire-Stennis and AFRI), Water, Healthy Food Systems and Infrastructure). The newest addition to this effort will be video shorts supporting the One Ask. Stay tuned!
its report, Harnessing University Discovery, Engagement, and Learning to Achieve Food and Nutrition Security. With support from the W. K. Kellogg Foundation and the APLU Board on Agriculture Assembly, APLU convened this commission last year to identify how public research universities can lead the way in addressing domestic and global food and nutrition security. The Challenge of Change Commission began with the understanding that public research universities – with their broad academic, research, and community expertise and experience – are uniquely positioned to address the complex and diverse challenges of food and nutrition insecurity. The strategy designed by the Commission includes all aspects of our food systems: production, nutrition, health, food safety and loss, economic costs, individual behaviors, and incentives – as well as societal factors affecting food availability, access and use. The report lays out an approach for stakeholders in government, business, and non-governmental organizations to work together with public research universities to achieve their shared goal of global food security. Learn more about the initiative and download the report at http://www.aplu.org/challengeofchange. Follow along on social media using #ChallengeOfChange.
eXtension Food Systems Fellowship - Encourage land grant professionals who are leaders in an area of the food systems spectrum to apply for a fellowship to lead the eXtension Food Systems Impact Collaborative. This is expected to be a one-year fellowship occupying .5-.7 FTE. Applications are due June 1, 2017.