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Friday, May 19, 2017

Culture of Health Partnership with the Robert Wood Johnson Foundation: New Opportunity

 ECOP Monday Minute will return on June 5, 2017 following the observance of Memorial Day.
In partnership with the Robert Wood Johnson Foundation, National 4-H Council announces an additional opportunity for Cooperative Extension land-grant universities (LGUs). This Pre-Award Request for Proposals (RFP) will identify one LGU to lead the professional development component for the five pilot program LGUs (to be selected by August 1). The selected LGU will provide integrated leadership for professional development activities, content and resources to be delivered in-person and virtually to build capacity among the "wave one" states, and for other LGUs wishing to prepare for "wave two" participation. The deadline for proposal submissions is June 30, 2017; 11:59 p.m. ET. The Professional Development RFP will be made available the week of May 22nd and can be accessed on National 4-H Council’s WebGrants platform. Click here to register for a live webinar on June 7, 2017 at 2:00 p.m. ET when participants will have a chance to ask questions about this exciting opportunity. For more information, contact National 4-H Council’s Director of Healthy Living Programs and Foundations, JoAnne Leatherman at

Michelle Rodgers, University of Delaware and
Fred Schlutt, University of Alaska
Urban Extension Programming Showcased at Recent Conference - The University of Minnesota recently hosted the 2017 National Urban Extension Conference in Bloomington, MN. Extension professionals from all program areas shared their research and innovative educational strategies that address the needs of urban, suburban, and peri-urban populations as well as urban-rural inter-dependencies. National Urban Extension Leaders (NUEL) hosted a breakfast on the final day of the conference to engage participants in discussions about efforts that can be coordinated through NUEL regional caucuses. Regional caucus chairs will be contacting interested participants as a follow up. ECOP Chair Fred Schlutt, Past-chair Michelle Rodgers, and members Chris Boerboom and Bev Durgan were presenters. Congratulations to conference planning team and their Co-chairs Brent Hales, University of Minnesota, and Brad Gaolach, Washington State University, for the exceptional conference. Held biennially, the 2019 National Urban Extension Conference will be in Seattle. Follow on social media using #urbext, #NUEC19.

Communications and Marketing Project - The Communications and Marketing Committee (CMC) oversees the Communications and Marketing Project (CMP), a coordinated and targeted educational effort to increase awareness of the value of Land-grant University agriculture related programs, Agricultural Experiment Stations (AES) and Cooperative Extension Services (CES). The audience includes state citizens, community leaders, and institutional allies, with connections to identified congressional decision makers. Two consulting firms, kglobal and Cornerstone Government Affairs, are contracted to identify key targets and develop strategies to focus communication and education efforts. kglobal then implements targeted strategies via traditional media, grassroots engagement, grass-tops advocacy, digital, and social media AgricultureIsAmerica website (, Twitter, Facebook). In 2017, the CMP will engage in targeted educational endeavors to support the Board of Agriculture Assembly’s priorities, including: the “One Ask” ($200 million increase to NIFA priority areas: Smith-Lever, 1890’s Extension, Hatch, Evans-Allen, McIntire-Stennis and AFRI), Water, Healthy Food Systems and Infrastructure). The newest addition to this effort will be video shorts supporting the One Ask. Stay tuned!

Addressing Domestic and Global Food and Nutrition Security - APLU’s Challenge of Change Commission last week released its report, Harnessing University Discovery, Engagement, and Learning to Achieve Food and Nutrition Security. With support from the W. K. Kellogg Foundation and the APLU Board on Agriculture Assembly, APLU convened this commission last year to identify how public research universities can lead the way in addressing domestic and global food and nutrition security. The Challenge of Change Commission began with the understanding that public research universities – with their broad academic, research, and community expertise and experience – are uniquely positioned to address the complex and diverse challenges of food and nutrition insecurity. The strategy designed by the Commission includes all aspects of our food systems: production, nutrition, health, food safety and loss, economic costs, individual behaviors, and incentives – as well as societal factors affecting food availability, access and use. The report lays out an approach for stakeholders in government, business, and non-governmental organizations to work together with public research universities to achieve their shared goal of global food security. Learn more about the initiative and download the report at Follow along on social media using #ChallengeOfChange.

eXtension Food Systems Fellowship - Encourage land grant professionals who are leaders in an area of the food systems spectrum to apply for a fellowship to lead the eXtension Food Systems Impact Collaborative. This is expected to be a one-year fellowship occupying .5-.7 FTE. Applications are due June 1, 2017.